House Seven

Digital Design, 2015
The re-design and update of user interface for Soho House & Co’s members website; House Seven.

Creative Direction
Jon Parkinson & Kris Shaw
Design
Jon Parkinson
Development
Sam Garson
Visit
www.houseseven.com



The Brief
House Seven is the digital platform for Soho House & Co’s members. The multi functional site allows users to book events, gym facilities, cinema reservations, and city guides. It also allows members to access exclusive offers across the companies sites, and a place to manage their memberships. The main objective was to make the site fully responsive, working across all devices. I worked with the in-house development team to design, test, and put into production over 30 types of content pages.
The Result
The result is an aesthetically coherent website that allows members to access the many benefits of their Soho House memberships. After conducting feedback sessions, users found the new site easier to navigate, and enabled them to access services and products that they were previously unaware of. Improvements continue to be noticed by the business with increasing numbers of page views, duration, and booking conversions.