House Seven

Digital Design
2015

UX and UI update of Soho House & Co’s members website; House Seven.

Creative Direction
Jon Parkinson & Kris Shaw
Design
Jon Parkinson
Development
Sam Garson
Visit
www.houseseven.com



The Brief
House Seven is the digital platform for Soho House & Co’s members. The multi functional site allows users to book events, gym facilities, cinema reservations, and explore city guides. It also allows members to access exclusive offers across the companies sites, and a place to manage their memberships. The main objective was to increse event bookings, smarten up the UI and make the site fully responsive. I worked with the in-house development team to design, test, and put into production over 30 types of content pages.
The Result
The result is a coherent website that allows members to easily access the many benefits of their memberships. And after conducting feedback sessions, users found the new site easier to navigate, and enabled them to access services and products that they were previously unaware of. Improvements continue to be noticed by the business with increasing numbers of page views, duration, and booking conversions.




Get in touch


Currently looking for full-time opportunities. If you’re interested in discussing a project, get in touch.


info@jonparkinson.co.uk — London UK



Mark
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