Soho House & Co

Digital Design, 2015
Collaborative project with the agency Mentally Friendly to re-design and launch Soho House & Co’s website

Creative Direction
Robert Boon
Design
Jon Parkinson & Peter Mullins
Development
Mentally Friendly
Visit
www.sohohouse.com



The Brief
Founded in London in 1995 as a private members’ club for people in the creative industries, Soho House & Co has since opened clubs across Europe and North America, as well as restaurants, cinemas, workspaces, spas, and bedrooms. In 2015 they decided their website needed a facelift to reflect their expanding business.
The Result
The new website acts as a portfolio for the company. Listing all of their spaces and many sub brands. It’s also the main gateway for applying for memberships, booking hotel rooms, and accessing products and services from Cowshed and Soho Home. It was important to reflect the love of detail, which can be found in every corner of the hotels and clubs, in the design. Every page reveals great photography and the continuity of the brand’s style. The result is an online hub that reflects the reputation and beautiful spaces of Soho House & Co.